For our ebrochureWhere are you now & where are you going?
Are your staff helping?
What are your competitors doing?
What do your customers want?
How effective is your marketing?
Questions, questions, questions... but do you have the answers? The in-marketing Partnership have developed a concise and in-depth audit model called 'in-side' which does exactly what is says, it gets in-side your business and reports on the findings. We can help to answer your questions and provide a plan to take your business forward.
'not reading the small print could dramatically affect your business'
Why have an in-side audit?
The purpose of the audit is to identify where your business is now, where it wants to be and what gaps need to be closed in order to achieve your overall business objectives.
The audit will specifically highlight areas that require attention and how they should be addressed.
Some of the areas that are investigated as part of the audit are detailed below:
Marketing
Management
- How marketing is managed throughout the firm in respect of deciding the vision, strategy and direction? Who is responsible for it and how is it measured?
- Analyses the markets you operate in and the services offered to each
group of clients.
- Identifies the level to which client targeting is undertaken and how services are developed.
Marketing Planning
- Who undertakes marketing planning?
- What has been done so far?
- What outcomes are expected?
- What is the marketing planning process?
- How are market plans integrated with people, processes and systems?
- What does the business stand for in terms
of its personality?
- How is it different (if at all) when exposed to
different market places?
- How is the culture of the business managed
to reflect the desired personality?
- Do staff understand the brand values and desired personality?
Marketing Communications
Looks at all marketing communications:
- Advertising & web site(s)
- Public Relations & Sponsorship
- Corporate Hospitality
- Communications to clients
- Third party relationships
Client Journey Analysis
Maps out the physical process of how customers are acquired and how they are managed throughout their entire relationship with the business.
What do I get from the audit ?
You will be presented with an 'in-side audit report' which provides the following:
- a thorough critique of the firm's marketing strategy and activities.
- strengths,
weaknesses, opportunities and threats that exist.
- recommendations for
quick wins and where cost savings if any, can be made.
- where investment in terms of resource and money should be placed.
- a headline plan of prioritised activity that should be undertaken to meet your objectives and details of how this will dovetail with your business plan.
Could you benefit from an 'in-side audit'?
in-side audits have already benefited many businesses in providing a clear focus of where they are now, where they want to go and how to get there.
To discuss how in-tegrate could benefit your business call us on 08707 606 865.